There is no Point in Doing Mobile Apps if you’re not Doing Them Right! Native, Mobile Web or Hybrid – Which App is Perfect for You?

Mobile apps are one of the best resources that keep your service or product readily available to your customers. There are three to choose from, however, so it is best to check out the different types of apps that can be employed in order to reach out to your audience. Have a look and see which one of these will be effective for your needs.



Native apps can be located on the home screen of your mobile device and are exclusively installed within app stores. They are specifically designed to work on one platform and can also work offline. Because they are made for a specific platform they can make use of the other features found on your mobile device and interact with them such as the camera, GPS or even your list of contacts. Native apps break ahead of the pack when it comes to things like speed and offline accessibility.


Technically mobile web application are not apps at all, but are actually sites that are adapted to look as though they are native applications, but in reality are not. They run within the browser and pop up when you visit the particular site they are found on. You then have to opportunity to install them and use the special URL to bookmark them. The fascinating thing about these “apps” is that they have become increasingly popular and the difference between them and their native counterparts are virtually impossible to recognise. There are of course differences which separate the two, but they often go unnoticed by the average individual. For instance the browser notifications or the fact that this platform is incapable of running in the background like native apps can. Web mobile apps show their strength in maintenance, discoverability and platform independence.


Hybrids, just as the name suggests is a mix between the mobile web app and the native app. Like the native app, they are found on Apple’s App Store or Google Play and are very well-liked as they offer cross-platform development, but they also use codes which can be branched into different operating systems which is a cheaper option. Hybrid apps are great in terms of installation, maintenance, platform independence and development costs

There are great aspects to all three apps, and depending on what your needs are you can choose which will be better adapted in pushing your business forward.